When the "Two Sessions" were underway, the development trend of the cultural industry attracted the attention of industry professionals.

According to the key content of the government work report, Professor Jin Wei, an expert consultant of the Shenzhen Cultural Property Exchange, Deputy Director of the Cultural Finance Research Center of the National Finance and Development Laboratory, and Senior Research Fellow of INERI, interpreted the current coordinates and direction of the development of cultural industries .

The Government work report pointed out that one of the key points of our work this year is the "Six guarantees", ensuring residents' employment, basic people's livelihood, market main body, food and energy security, stable supply chain of the industrial chain and grassroots operation. In order to ensure stability without setting a target value for economic growth.

The author believes that since entering the new economic normal, the growth rate of added value of the cultural industry has been maintained at 12%. Obviously, it is impossible to maintain this growth rate this year. Therefore, the development goals of the cultural industry should also be adjusted and contracted, focusing on "guarantee". As far as the cultural industry is concerned, it is mainly to protect the main body of the market and the stability of the supply chain of the industrial chain. Among them, protecting the main body of market, which is to protect enterprises is the top priority.

The government work report pointed out that the greater the difficulties and challenges, the greater the need to deepen reforms, break down institutional barriers, and stimulate endogenous development momentum. The author believes that under this dilemma, the spirit of reform is more needed, and the competitiveness of the system reform is even more important. This is the strong message revealed to us in this government work report. The cultural industry should focus on three aspects: The first is to promote the market-oriented allocation reform of factors. The second is to improve the effectiveness of the reform of state-owned assets and state-owned enterprises. The third is to optimize the development environment of the private economy.

At the same time, the advantages of the digital economy have shown its current superiority and infinite possibilities for future development in this epidemic. In the government work report, content related to the digital economy is mentioned in many places, which has become a regular content that does not need a separate article. Combined with the report, as far as the cultural industry is concerned, Jin Wei believes that two aspects should be focused on, including the development of the Internet cultural industry under the "Internet +" strategy and active participation in the "new infrastructure".

At the same time, the advantages of the digital economy have shown its current superiority and infinite possibilities for future development in this epidemic. In the government work report, content related to the digital economy is mentioned in many places, which has become a regular content that does not need a separate article. Combined with the report, as far as the cultural industry is concerned, Jin Wei believes that two aspects should be focused on, including the development of the Internet cultural industry under the "Internet +" strategy and active participation in the "new infrastructure".

The report puts forward, "Through employment stabilization, increase income and protect people's livelihood, increase residents' willingness and ability to consume. Support the recovery and development of life service industries such as catering, shopping malls, culture, tourism, and housekeeping, and promote online and offline integration." The importance of the restoration of culture and tourism consumption is obvious, and this restoration of culture and tourism consumption is even more important.

In terms of investment demand, Professor Jin Wei said that the cultural industry should actively make good use of the expansion of effective investment policies to provide capital vitality for the development of cultural enterprises. The government work report proposes to "expand effective investment", arranges local government special bonds of 3.75 trillion yuan having an increase of 1.6 trillion yuan over last year, increases the proportion of special bonds that can be used as project capital, and arranges 600 billion yuan for investment in the central budget. In investment, we will focus on supporting the “two new and one heavy” constructions (new infrastructure, new urbanization, major projects) that not only promote consumption and benefit the people's livelihood, but also adjust the structure to increase stamina.

Finally, Professor Jin Wei said that cultural needs are part of the people's ever-increasing needs for a better life and part of improving people's livelihood. Therefore, it should be recognized that the development of cultural enterprises is increasingly closely related to the development of our society. Cultural enterprises should be actively promoted to participate in the supply of public cultural services. In addition, by exercising corporate social responsibility, cultural enterprises can also be promoted to participate in the improvement of people's livelihood. In the special historical period caused by the epidemic, some cultural enterprises need assistance, and social undertakings also require the active participation of cultural enterprises. This interdependent ecology needs to be built through the efforts of all parties.

The full text is reproduced from "Securities Daily Net"